![]() Impression data (similar to click data) is available.However, some partners restrict the availability of this data. User-level data (raw data) of users attributed via view-through attribution is available and similar to that of users attributed by click.View-throughs: The number of installs attributed using view-through attribution.Impressions: Number of impressions displayed during a given period.The related metrics are available in the Overview dashboard and via other reporting tools. See definitions of impressions and clicks by major integrated partners. Consider that impression counting and reporting is defined by each partner individually. Aggregate data: Ad networks report aggregate impression data to AppsFlyer via API, or on a per-impression basis.View-through attribution reporting and metrics We recommend setting the same value as the SRN's in AppsFlyer. SRNs: The window is determined by the SRN.If the parameter isn't set, a default 24 hours window is used. Non-SRNs: Set the duration using impression attribution links by setting the af_viewthrough_lookback parameter.For SRNs, the lookback window can be longer. For non-SRNs, the view-through attribution lookback window duration is 1-24 hours.The most recent impression is attributed as a contributor (assist). This means that if there are clicks in the click-through lookback window, the most recent click wins. ![]()
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